DTNA president Roger Nielsen Declares Path to electric vehicles, truck production, and social justice

DTNA president Roger Nielsen Declares Path to electric vehicles, truck production, and social justice: Daimler Trucks North America (DTNA) started developing an electric vehicle fleet and also and will be more vocal in support of social justice.

They were a few revelations by discussing with DTNA president and CEO Roger Nielsen on Aug. 17.

“It’s been a tough year,” he acknowledged. All the works and productions increased and moved to high levels seen before the Covid-19 pandemic is affected by the second quarter shutdown 2020.

“July was a relatively good month for retail sales,” Nielsen said. Also, the .S., Canada, and Mexico could hit 310,000 vehicles this year, down from 492,000 in 2019.

DTNA’s now getting the orders for 2021 deliveries. Nielsen said DTNA is going to adding its voice to the call for social justice. Even though DTNA’s not affected by the protests to serve its customers, Nielsen said it is necessary for the company to show its social conscience.

“DTNA is taking action to address racial and social injustices. We are not going to stand silently by and watch this happen. We feel we have a voice, and a strong voice,” Nielsen said. “We have the ability to put our voice and power behind that. You will see us with some strong messaging.”

Nielsen also said about the company’s 30-truck Innovation Fleet of battery electric vehicles (BEVs). Through this new initiative, DTNA showed their love towards their customers. It helps their customers with the charging infrastructure in place and also solicited their feedback on the trucks’ performance.

“Even during the pandemic, we have put our team on the road making sure these trucks get deployed properly,” said Nielsen.

“If their cruise is set at 60 mph, do they want the truck to coast to 63 mph before the regenerative braking kicks in, or would they rather the truck go down the hill at 60 mph and use that energy they get by it kicking in early to recharge the battery?” Nielsen said. “We are always having trade-off discussions.”

“BEVs are not going to happen by showing a few renderings and concepts,” Nielsen said. “We are putting these trucks into real applications.”

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